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Shopping and entertainment are popular pastimes for families and visitors of all ages. For 30 years, one spot has provided some of San Francisco’s most memorable entertainment combined with 110 unique specialty shops. At PIER 39, you can buy team gear from the NFL Shop, purchase seashell favorites at Shell Cellar, take home a memento from Under the Golden Gate and at San Francisco Sock Market pick a pair that fits. Lefties rule at Lefty’s--The Left Hand Store, so there’s no excuse for southpaws to sit back. Le Beastro is perfect for those traveling with their precious pet. According to a recent Trip-Advisor survey, 53 percent of people with pets travel with them.

The Bay-view restaurants serve fresh seafood and some of California’s finest wines. Savoring authentic sourdough bread at Boudin Bakery & Cafe and sweets from Chocolate Heaven or Candy Baron is a must.

This festival marketplace offers family attractions such as the new double-deck San Francisco Carousel--which features painted depictions of city landmarks--and amusements such as Riptide Arcade and Turbo Ride. The Blue & Gold Fleet Adventure and Escape From The Rock are Bay cruises that sail around the world-renowned sea lions in PIER 39’s marina and infamous Alcatraz. Blue & Gold Fleet also sails to Tiburon, Sausalito and Angel Island for sightseeing and welcomes passengers aboard motor coach tours around the city, to the Wine Country, Monterey/Carmel and Yosemite.

Live nighttime entertainment at Theatre 39 completes the itinerary, or enjoy Tony n’ Tina’s Wedding, an interactive dinner comedy hit where audience members play the roles of invited guests during a raucous reception. The romantic revelers exchange vows and take a bow at Swiss Louis Italian & Seafood Restaurant, one of PIER 39’s original dining options.

PIER 39 offers free outdoor entertainment with musicians and has San Francisco’s most talented street performers. Juggling the fun of all there is to see and do on San Francisco’s waterfront is made easy at PIER 39. That’s why when tourists travel to San Francisco, PIER 39 is the first place they visit to shop, dine and unwind.

To learn more, visit www.pier39.com.

Juggling the fun of all there is to see and do on San Francisco’s waterfront is made easy at a pier.